SNAU HELD AN EVENT DEVOTED TO MILK DAY

SNAU team has prepared a special holiday for guests – Milk Evening, dedicated to the International Milk Day. Every year on the 1st of June more than 80 countries around the world celebrate this holiday. It was launched in 2001 by the Food and Agriculture Organization of the United Nations to attract attention and awareness of milk as a global food product. In Ukraine, Milk Day was first celebrated in 2013 at the initiative of the Association of Milk Producers. In 2020, the First Lady of Ukraine Olena Zelenska initiated the “Glass of Milk” project, which provides secondary school students with a glass of milk every day.

Supporting this initiative Sumy NAU decided to return the tradition of celebrating Milk Day. Children and adults could take part in entertainment and competitions. Sumy residents had an opportunity to taste dairy products and desserts from the Catering Plant and from the leading dairy producers: Ichnia Milk Powder and Butter Plant, Sumy Cheese Factory O`BEREG and TM “ZaroG”. A lot of visitors were especially interested in A2 milk, which is a relatively new product on the Ukrainian market.

In 2020 SNAU scientists identified that cows with A2 genotype give safe hypoallergenic milk. The studies showed that some breeds of cows have a special genotype that allows them to give milk that does not cause allergies to the protein casein and complications from the digestive system. In addition, the use of such milk prevents the development of infectious diseases, diseases of the cardiovascular system, type I diabetes. A marketing study conducted by the Department of Marketing of SNAU showed that most people with allergies to dairy products feel much better drinking A2 milk. In summer 2020, safe A2 milk first appeared on the store shelves. For the first time in Ukraine the production of this product was launched on the basis of Sumy Cheese Factory O`BEREG. In spring 2021, Ichnia Milk Powder and Butter Plant joined the project, launching the first industrial line in Ukraine for the production of soft and safe A2 milk.

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