{"id":254,"date":"2025-05-19T14:27:54","date_gmt":"2025-05-19T11:27:54","guid":{"rendered":"https:\/\/snau.edu.ua\/science\/?page_id=254"},"modified":"2025-05-29T23:47:52","modified_gmt":"2025-05-29T20:47:52","slug":"marketing-ta-konkurentospromozhnist-socialno-ekonomichnih-sistem-v-umovah-stalogo-rozvitku","status":"publish","type":"page","link":"https:\/\/snau.edu.ua\/science\/ndch\/pro-naukovo-doslidnu-chastinu\/naukovi-shkoli\/marketing-ta-konkurentospromozhnist-socialno-ekonomichnih-sistem-v-umovah-stalogo-rozvitku\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443"},"content":{"rendered":"\n

\u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u0456 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a:<\/strong>\u00a0<\/p>\n\n\n\n

\u0414\u0430\u043d\u044c\u043a\u043e \u042e\u0440\u0456\u0439 \u0406\u0432\u0430\u043d\u043e\u0432\u0438\u0447<\/a>, \u0434\u043e\u043a\u0442\u043e\u0440 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440<\/p>\n\n\n\n

\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0457 \u0448\u043a\u043e\u043b\u0438:<\/strong><\/p>\n\n\n\n

\u0414\u043e\u043a\u0442\u043e\u0440\u0438 \u043d\u0430\u0443\u043a:\u00a0\u041c\u0430\u043a\u0430\u0440\u0435\u043d\u043a\u043e \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u041e\u043b\u0435\u043a\u0441\u0456\u0457\u0432\u043d\u0430<\/a>,\u00a0\u041b\u0430\u0433\u043e\u0434\u0456\u0454\u043d\u043a\u043e \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0456\u0432\u043d\u0430<\/a>, \u0421\u043b\u044e\u0441\u0430\u0440\u0435\u0432\u0430 \u041b\u044e\u0434\u043c\u0438\u043b\u0430 \u0412\u0430\u043b\u0435\u0440\u0456\u0457\u0432\u043d\u0430, \u0412\u043e\u0432\u0447\u043e\u043a \u0421\u0432\u0456\u0442\u043b\u0430\u043d\u0430 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0456\u0432\u043d\u0430<\/p>\n\n\n\n

\u041a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0438 \u043d\u0430\u0443\u043a:\u00a0\u0413\u0430\u043b\u0438\u043d\u0441\u044c\u043a\u0430 \u0410\u043d\u0433\u0435\u043b\u0456\u043d\u0430 \u0412\u0456\u043a\u0442\u043e\u0440\u0456\u0432\u043d\u0430<\/a>,\u00a0\u041a\u043e\u043b\u043e\u0434\u043d\u0435\u043d\u043a\u043e \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0456\u0432\u043d\u0430<\/a>,\u00a0\u041d\u043e\u0432\u0456\u043a\u043e\u0432\u0430 \u041e\u043b\u044c\u0433\u0430 \u0421\u0435\u0440\u0433\u0456\u0457\u0432\u043d\u0430<\/a>, \u0421\u0442\u0438\u0440\u0430\u043d\u043a\u0430 \u0410\u043d\u043d\u0430 \u041f\u0435\u0442\u0440\u0456\u0432\u043d\u0430, \u041f\u0430\u0442\u043b\u0430\u0442\u044e\u043a \u0421\u0435\u0440\u0433\u0456\u0439 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u0432\u0438\u0447, \u0411\u043b\u044e\u043c\u0441\u044c\u043a\u0430-\u0414\u0430\u043d\u044c\u043a\u043e \u041a\u0441\u0435\u043d\u0456\u044f \u0412\u0430\u043b\u0435\u0440\u0456\u0457\u0432\u043d\u0430<\/p>\n\n\n\n

\u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457<\/strong><\/p>\n\n\n\n

Danko, Y., & Nifatova, O. (2022). Agro-sphere determinants of green branding: Eco-consumption, loyalty, and price premium<\/a>. Humanities and Social Sciences Communications, 9<\/em>(1) doi:10.1057\/s41599-022-01077-9<\/p>\n\n\n\n

Shevchenko T., Yannou B., Saidani M.,  Cluzel F., Ranjbari M., Esfandabadi Z.-S., Danko Y., &  Leroy Y. (2022)  Product-level circularity metrics based on the \u201cClosing\u2013Slowing Future\u2013Past\u201d quadrant model<\/a>,
Sustainable Production and Consumption <\/em>https:\/\/doi.org\/10.1016\/j.spc.2022.09.024.<\/p>\n\n\n\n

Shevchenko, T., Laitala, K., & Danko, Y. (2019). Understanding consumer e-waste recycling behavior: Introducing a new economic incentive to increase the collection rates<\/a>. Sustainability (Switzerland), 11<\/em>(9) doi:10.3390\/su11092656<\/p>\n\n\n\n

Wu, L., Danko, Y., Chen, F., Yao, X., & Zhang, F. (2022). Mapping the literature of integrated marketing communications: a scientometric analysis using citespace<\/a>. Innovative Marketing, 18<\/em>(1), 152-167. doi:10.21511\/im.18(1).2022.13<\/p>\n\n\n\n

Danko, Y., Halynska, A., Blyumska-Danko, K., & Orel, V. (2021). Pecularities of the development of winery enterprises under uncertain economic conditions in Ukrain<\/a>. Scientific Papers: Management, Economic Engineering in Agriculture & Rural Development<\/em>, 21<\/em>(3).<\/p>\n\n\n\n

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\u0414\u0411\u0422 \u00ab\u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u043d\u0430 \u0437\u0430\u0441\u0430\u0434\u0430\u0445 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443\u00bb. (0119U100250). \u0422\u0435\u0440\u043c\u0456\u043d\u0438 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f : 01.01.2019 \u2013 31.12.2022<\/p>\n\n\n\n

\u0414\u0411\u0422 \u00ab\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u0445\u0430\u043d\u0456\u0437\u043c\u0443 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0456\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u0442\u0435\u0440\u0438\u0442\u043e\u0440\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443\u00bb (0117U006534). \u0422\u0435\u0440\u043c\u0456\u043d\u0438 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f: 01.10.2017 \u0440. \u2013 30.09.2020 \u0440.<\/p>\n\n\n\n

ERASMUS+ CA2 INTERADIS \u00ab\u0406\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0442\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u044f \u0456\u043d\u043e\u0437\u0435\u043c\u043d\u0438\u0445 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432\u00bb<\/p>\n\n\n\n

ERASMUS+ Jean Monnet \u201c\u041f\u0440\u043e\u0434\u0443\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043f\u043e\u0448\u0438\u0440\u0435\u043d\u043d\u044f \u0456\u0434\u0435\u0439 \u0446\u0438\u0440\u043a\u0443\u043b\u044f\u0440\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u041f\u043b\u0430\u043d\u0443 \u0434\u0456\u0439 \u0404\u0421\u201d<\/p>\n\n\n\n

\u041f\u0440\u043e\u0454\u043a\u0442 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u0430\u0446\u0456 \u0442\u0430 \u041c\u0456\u043d\u0456\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u0430 \u0456\u043d\u043e\u0437\u0435\u043c\u043d\u0438\u0445 \u0441\u043f\u0440\u0430\u0432 \u0414\u0430\u043d\u0456\u0457 \u00ab\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043d\u044f  \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u043f\u0440\u0430\u0446\u0435\u0432\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0437\u0435\u043b\u0435\u043d\u043e\u0433\u043e \u0442\u0430 \u043a\u0440\u0430\u0444\u0442\u043e\u0432\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0432 \u043c\u0435\u0436\u0430\u0445 \u00ab\u0422\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0438\u043a\u0443\u0442\u043d\u0438\u043a\u0430 \u0421\u0443\u043c\u0449\u0438\u043d\u0438\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u0456 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a:\u00a0 \u0414\u0430\u043d\u044c\u043a\u043e \u042e\u0440\u0456\u0439 \u0406\u0432\u0430\u043d\u043e\u0432\u0438\u0447, \u0434\u043e\u043a\u0442\u043e\u0440 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440 \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0457 \u0448\u043a\u043e\u043b\u0438: \u0414\u043e\u043a\u0442\u043e\u0440\u0438 \u043d\u0430\u0443\u043a:\u00a0\u041c\u0430\u043a\u0430\u0440\u0435\u043d\u043a\u043e \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u041e\u043b\u0435\u043a\u0441\u0456\u0457\u0432\u043d\u0430,\u00a0\u041b\u0430\u0433\u043e\u0434\u0456\u0454\u043d\u043a\u043e \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0456\u0432\u043d\u0430, \u0421\u043b\u044e\u0441\u0430\u0440\u0435\u0432\u0430…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20,"menu_order":110,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-254","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/pages\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":2,"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/pages\/254\/revisions"}],"predecessor-version":[{"id":1568,"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/pages\/254\/revisions\/1568"}],"up":[{"embeddable":true,"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/pages\/20"}],"wp:attachment":[{"href":"https:\/\/snau.edu.ua\/science\/wp-json\/wp\/v2\/media?parent=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}