On 20–21 May 2026, the Department of Marketing and Logistics at Sumy National Agrarian University hosted the 4th International Scientific and Practical Conference ‘Marketing and Competitiveness of Socio-Economic Systems in the Context of Sustainable Development’.
The conference brought together researchers, practitioners, lecturers from institutions of higher education, postgraduate students, doctoral candidates and students from Ukraine and international partner universities. The event was co-organised by the University of Paris-Saclay (France), the University of Barcelona (Spain) and the Royal Agricultural University (United Kingdom).
The conference organising committee was chaired by Yurii DANKO, Vice-Rector for Research and International Affairs at SNAU, Doctor of Economics and Professor. The organising committee also included:
• Margarita LYSHENKO – Vice-Rector for Research, Teaching and Academic Affairs,
• Natalia MAKARENKO – Head of the Department of Marketing and Logistics,
• Olena NIFATOVA – Professor at the University of Barcelona,
• Viktoria MAKAROVA – Professor at the Department of Marketing and Logistics, SNAU,
• Tetiana USTIK – Professor at the Department of Marketing and Logistics, SNAU,
• Tetiana HUTSAL – Secretary of the Organising Committee – Senior Lecturer at the Department of Marketing and Logistics.
Conference participants discussed topical issues relating to the development of marketing, the competitiveness of socio-economic systems, the digital transformation of business, logistics, supply chain management and marketing strategies in the context of sustainable development. Considerable attention was paid to the topics of digitalisation, the development of small businesses, brand management, innovative media strategies, logistics systems for agricultural enterprises, and sustainable business management in the context of military and climate challenges.
During the conference, participants presented the results of their own research and practical developments. In particular, the presentations addressed issues of behavioural marketing in the context of digital business transformation, the optimisation of product range policies in line with international standards, digital analytics in brand management, the management of competitive development in small businesses, and modern approaches to communication between higher education institutions and their target audiences.
The conference served as an important platform for professional dialogue, the exchange of experience, the development of international academic cooperation, and the generation of new ideas in the field of modern marketing.
