Turning challenges into opportunities—this is the motto of Sumy National Agrarian University, which guides its development and shapes its identity. Its symbol is the ginkgo biloba, a plant of resilience and renewal that, in global culture, embodies life after the most severe trials.
This image has become the foundation of SNAU’s visual identity—a university that thrives on challenges and transforms them into growth.
Today, SNAU is an ecosystem where education, research, administration, and the third mission operate as a unified model of development. This model defines the university’s strategic direction for 2026–2030.
In 2026, this system was legally formalized—SNAU registered trademark No. 386972, which protects the key elements of the university’s visual identity.
These include a stylized double ginkgo biloba leaf, the signature green color, and other elements of visual identity used in educational, scientific, and industrial activities.
Trademark registration transforms the brand into a protected asset. It gives the university the right to legally protect its identity, use it in commercial projects, enter into licensing agreements, and scale its products and services in partner and international markets.
The visual concept is enshrined in the university’s brand book and reflects its philosophy—resilience, development, and the ability to recover even under challenging conditions.
These principles are directly aligned with SNAU’s development strategy for 2026–2030: transforming challenges into opportunities, strengthening the university’s role as a center for science and innovation, and contributing to Ukraine’s post-war recovery.
As noted by the concept’s founder and former director of the SNAU Promotion Office (2013–2022), Kseniia Blumska-Danko:
“When we began working on FeedFood by SNAU in 2018, we clearly understood that a university is not just a collection of classrooms, but also a system for creating products, knowledge, and values. We sought to demonstrate that agricultural education can be modern, practical, and economically successful. Every outcome had to be associated with the quality guaranteed by science. It was then that we laid the foundation for the visual identity that has now become a symbol of trust and recognition.”
Work on the SNAU brand began in 2018 with the FeedFood by SNAU initiative, which brought together the university’s production, research, and practical activities. Over time, it evolved into a comprehensive development model.
Today, the trademark covers five classes of goods and services—ranging from agricultural products to educational, scientific, consulting, and veterinary services.
Official registration provides the university with long-term legal protection for its brand and opens up new opportunities—scaling projects, expanding partnerships, and entering international markets.
The certificate will remain valid until 2034. For SNAU, this is not just a legal step—it is the consolidation of a mature university model that operates as a unified system: education, research, administration, and social mission.
