On May 15-16, 2025, the III International Scientific and Practical Conference “Marketing and Competitiveness of Socio-Economic Systems in the Conditions of Sustainable Development” was held at Sumy National Agrarian University, organized by the Department of Marketing and Logistics of SNAU.
The focus topics of the conference were: the role of marketing in ensuring sustainable development, adaptation of marketing strategies to new socio-economic conditions, digital transformation of communications with customers, branding in responsible business, changing consumer values and trends in sustainable consumption.
Leading scientists, practitioners and young researchers from Ukraine and other countries took part in the event. Participants presented analytical reports, practical cases and innovative approaches to the formation of competitive marketing solutions.
The plenary session was attended by representatives of higher education institutions of Ukraine and leading scientists from the UK, France, China, Poland, Slovakia, and Spain. The discussion focused on key topics, including marketing innovations in the agro-industrial sector, sustainable development through the prism of consumer behavior, the implementation of ESG approaches, environmental storytelling, territory branding, digital tools for competitiveness, and behavioral marketing.
A number of in-depth reports were presented during the session, including a speech by Dmytro Viktorovych SHYIAN, Doctor of Economics, Professor of the Semyon Kuznets Kharkiv National Economic University, who revealed the peculiarities of demand formation in Ukrainian households in the pre-war period. Maria Oleksandrivna BAHORKA, Doctor of Economics, Head of the Department of Marketing at the Dnipro State Agrarian and Economic University, presented a report on the topic “Marketing Approaches of Psychological Influence on Consumers.”
Professor Volodymyr PYSARENKO and Associate Professor Ivan Oleksiyovych TERESHCHENKO from Poltava State Agrarian University also presented their research, focusing on the features of brand formation in the digital environment. And Kateryna Hennadiivna PROKOPENKO, Doctor of Philosophy, Assistant Professor of the Department of Marketing and Logistics of Sumy National Agrarian University, presented a comparative analysis of analytical tools in the field of behavioral marketing.
We sincerely thank all participants for their activity, constructive ideas and contribution to the development of modern marketing science. Together we shape the future of marketing — conscious, innovative and sustainable!
