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Marketing and competitiveness of socio-economic systems in conditions of sustainable development

Founder and Head:

Danko Yurii Ivanovych, Doctor of Economic Sciences, Professor

Representatives of the Scientific School:

Doctors of Sciences: Makarenko Nataliia Oleksiivna, Lahodiienko Nataliia Volodymyrivna, Sliusareva Liudmyla Valeriivna, Vovchok Svitlana Volodymyrivna

Candidates of Sciences: Halynska Anhelina Viktorivna, Kolodnenko Nataliia Volodymyrivna, Novikova Olha Serhiivna, Styranka Anna Petrivna, Patlatiuk Serhii Oleksandrovych, Bliumska-Danko Kseniia Valeriivna

Key Publications:

Danko, Y., & Nifatova, O. (2022). Agro-sphere determinants of green branding: Eco-consumption, loyalty, and price premium. Humanities and Social Sciences Communications, 9(1) doi:10.1057/s41599-022-01077-9

Shevchenko T., Yannou B., Saidani M., Cluzel F., Ranjbari M., Esfandabadi Z.-S., Danko Y., & Leroy Y. (2022) Product-level circularity metrics based on the “Closing–Slowing Future–Past” quadrant model,

Sustainable Production and Consumption https://doi.org/10.1016/j.spc.2022.09.024.

Shevchenko, T., Laitala, K., & Danko, Y. (2019). Understanding consumer e-waste recycling behavior: Introducing a new economic incentive to increase the collection rates. Sustainability (Switzerland), 11(9) doi:10.3390/su11092656

Wu, L., Danko, Y., Chen, F., Yao, X., & Zhang, F. (2022). Mapping the literature of integrated marketing communications: a scientometric analysis using citespace. Innovative Marketing, 18(1), 152-167. doi:10.21511/im.18(1).2022.13

Danko, Y., Halynska, A., Blyumska-Danko, K., & Orel, V. (2021). Peculiarities of the development of winery enterprises under uncertain economic conditions in Ukrain. Scientific Papers: Management, Economic Engineering in Agriculture & Rural Development, 21(3).

Grants and Scientific Themes:

State Budget Topic “Management of enterprise competitiveness based on innovative marketing.” (0119U100250). Implementation period: 01.01.2019 – 31.12.2022

State Budget Topic “Formation of a mechanism for implementing integrated territorial management in the context of transition to sustainable development”1 (0117U006534). Implementation period: 01.10.2017 – 30.09.2020.

ERASMUS+ CA2 INTERADIS “Integration and adaptation of foreign students”

ERASMUS+ Jean Monnet “Production and dissemination of circular economy ideas in accordance with the EU Action Plan”

Project of the International Labour Organization and the Ministry of Foreign Affairs of Denmark “Enhancing employment opportunities through the development of green and craft tourism within the ‘Sumy Region Tourist Triangle'”